Digital is set to account for 72.5% of UK ad spend by next year. Digital audio is the hot new thing. Ad buyers are insatiable for quality data. Consumers are increasingly protective of their personal information.
As we enter a new decade – with a fragmenting media landscape, the emergence of powerful machine learning-based targeting, and increasingly robust data privacy laws – advertising enters a period of unprecedented, constant, churning, change.
Meanwhile, publishers are falling behind. Retrofitting systems and processes designed for print, TV and radio, in a vain attempt at acclimatising to a fundamentally different environment.
But there are shards of hope. The cracks are beginning to show in the Google/Facebook duopoly. Brand trust is emerging as the most valuable commodity. Technology has been developed to help you to adjust.
In this state of the industry ebook, you’ll learn:
The ecosystem is changing. You must evolve to survive.
Find out how in The New Rules of Advertising: Surviving as a Publisher in the 2020s.
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